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6 things to know about Duluth Trading Co. before West Chester opening

May 9, 2017  |  Duluth Trading Co.
Duluth Trading Co.

Journal News


Belleville, Wisc.-based lifestyle brand Duluth Trading Company unveils its 14,557-square-foot standalone building Thursday with a celebration geared toward the great outdoors.

The grand opening of the company’s first Ohio store is scheduled to kick off with a ribbon-cutting ceremony at 9 a.m., followed by lumberjack shows at noon and 5 p.m. with demonstrations of throwing axes and sawing wood.

The company features clothing geared toward physical labor with a durable design and enhanced breathability; however, products like button-down shirts, dresses and sweaters appeal equally to office workers, according to store manager Sean Benson.

Before checking out the store, check out six things to know about it:

1. The product is the brand

Duluth is known for designing product that solves problems, Benson said. “Take the Longtail T-shirts, AKA the cure for plumber’s butt,” he said. “By adding three inches to the shirt’s body length, modesty and good taste was saved and forever prevented wisecracks on and off the job.”

Last year, Duluth conquered the tug of war in women’s tanks with the introduction of the No Yank Tank, Benson said.

“It features a stay put fit and has extra length to prevent baring your backside when you bend,” he said.

2. Location, location, location

West Chester is just the 21st location of the popular brand nationwide.

“In choosing where to build the first store in the state, we knew we had a large fan base already in Southwest Ohio because of online orders,” Benson said. “West Chester and Union Centre Boulevard made the most sense for the brand because of its accessibility off the freeway and the continual growth as a retail and entertainment destination.”

The closest location to West Chester is Noblesville, Ind., which opened in March.

3. Clothes may make the man, but man (and woman) make the store

Each store has a theme, displays, photos and found objects that honor hardworking men and women, past and present. “In our West Chester location, you’ll find a collection of vintage tools that are great conversation starters,” said Benson.

4. Duluth Trading does not take itself too seriously

From plumber’s butt to ‘crouch without the ouch’ with their Ballroom Jeans, customers can check out Duluth Trading Company’s latest ads on the company’s YouTube channel. “We like to say we bring humor to every day universal truths,” Benson said.

5. Tops in bottoms

Duluth Trading Company’s Buck Naked underwear is among the highest rated underwear on the Internet, with more than 16,000 five-star reviews.

6. Ready for a break? So is Duluth

The store wants customers to enjoy their shopping experience, Benson said, so it provides them with the comforts of home when a trip to the store becomes slighting tiring. Thirsty? Here’s a complimentary coffee, tea or bottle of water? Tired? Take a rest in a cozy leather chair in the store’s “hospitality area.”